A Glance at the Growth of Search Engine Optimization

Search Engine Optimization, or SEO, has grown in importance over the past decade. For businesses, possessing the ability to be easily found in search engines is gold, and with the help of SEO, their website has the possibility of being on the first page in search engines. So, how did this all begin? Here’s a quick look at how SEO has changed over the years.

With the introduction of the World Wide Web and internet to the public, businesses saw a need in getting people to visit their website. Website optimization was quite simple then; all that a webmaster needed to do was submit the URL to the different search engines, and a “spider” would crawl the pages and index them.

However, as the popularity of the internet grew, there needed to be a new way to beat out competitors’ website. Content became key! Having adequate, yet relevant information on the website was important. This included wisely choosing keyword that will appear on the website. Other techniques include adding meta tags into the HTML code, creating sitemaps, optimizing site speed, and even utilizing social media websites.

SEO techniques and efforts have grown over the years, and business should stay on top of the changes to ensure their websites remain relevant in search engine results.

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A Brief Look at the Evolution of Facebook

Arguably, Facebook is the most well-known and widely used social website in the world. However, this did not occur overnight. Here’s a quick look at the evolution of this popular social site.

  • Oct, 2003 – Mark Zukerberg wrote a program called It was a ‘Hot-or-Not’ site, from which Facebook originated.
  • Feb, 2004 – Facebook was first launched by Mark Zuckerberg, with fellow roommates Eduardo Saverin, Andrew McCollum,  Dustin Moskovirz and Chris Hughes. It was only available to Harvard students and was known as Thefacebook.fb
  • Sept, 2005 – Facebook expanded membership eligibility to selected companies, such as Apple and Microsoft.
  • Sept, 2006 – Facebook was accessible to the public. Users must be at least 13 years old and have a valid e-mail address.
  • Oct, 2007 – Microsoft purchased a share (1.6%) of Facebook.
  • July, 2010 – Facebook had reported approximately 500 million users for the social site.
  • March, 2012 – Facebook launched App Center, an application used for selling via Facebook.
  • Oct, 2012 – Facebook had reached the 1 billion mark for active users.
  • Apr, 2013 – Facebook modified its logo to remove the faint blue line at the bottom of the “F” icon
  • Jun, 2013 – Clickable hashtags were introduced to Facebook.
  • Jan, 2014 – Facebook had 1.23 billion active users.
  • Feb, 2014 –Facebook bought Whatsapp for US$19 billion in stock and cash.
  • Jan, 2015 – Facebook implemented an algorithm that filtered out false and/or misleading stories.
  • Aug, 2015 –Facebook has approximately 1.41 billion active users.

Useful Tips for Mobile Advertising

Many people are dependent on their smartphones. Since they carry these phones with them 24/7, it opens the opportunity for mobile advertising. So how can you make these ads effective?

First of all, make sure your ad delivers value. The value refers to the usefulness of the ad, how long it would take the customer to access, and how much they will enjoy it.

Secondly, the right format can go a long way. Many mobile ads interrupt the content that the customer was viewing, making them quickly want to get rid of it. It is better to make the ad native to the mobile user’s content experience, like having the ads appear in natural breaks in the app content.

Lastly, customers won’t pay attention to an ad they are not interested in, especially if a reward is not something they would want. Rewards that are tangible and flexible work best, since the customers have a say in what they would want.

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Mobile Advertising: A Top Advertising Trend

In this age of technology, it is no surprise that mobile advertising is one of the top advertising trends. Most people have a smart phone or a tablet, and spend most of their time looking at it. Many of the mobile ads are video based. For example, Facebook and Snapchat ads have a combined 6 billion video viewers a day. App marketers have a variety of options to test, track and refine their campaigns. These ads can be adjusted for less than it costs to redesign a billboard or poster. Also, multiple versions of the same ad can run simultaneously. You can also measure the results with real time data if you use the right tools.

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The Power of Hashtags

Hashtags have always been an important tool on Twitter. It helps users to organize their tweets and also to find topics relevant to their tweets. It also helps your tweet to be seen by a wide audience. Utilizing hashtags properly can help direct traffic to your twitter. If you get a lot of action on your tweet early on, it’ll stay in the top tweets for that hashtag until more popular content comes along.

If you can use hashtags that have to do with a hot trending topic, you can really cause your tweet to take off. Even if you tweet something that doesn’t necessarily try to sell your product, you can be inviting people to find your Twitter account and follow you. Building a relationship with your followers is very important, so more of your tweets can get retweeted and more people can find your business.

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Ideas for Building Brand Awareness

The goal of brand awareness is to make your brand so well-known it replaces generic terms for similar products. Even if you don’t achieve this, you should try hard to make your brand known. This is not a very easy thing to do, but there are simple things that can help a lot.

Local partnership can help because you can partner with other local businesses. You can hold joint seminars or festivals and have your brand plastered all over. Car wraps are customized designs that cover an entire car. They attract attention allowing people to become more familiar with your brand.

Everyone loves free stuff, so you should try doing some freebies. Put your brand name on pens, Frisbees, etc. and give them away.

Other Popular Advertising Sites

Besides the obvious Facebook, Twitter, and WordPress, there are other popular websites that people use to advertise. These ads can be just as effective as other online ads since these sites are frequented by different kinds of people.

YouTube is a video site that people use all the time for tons of different videos. Since Google has taken ownership of YouTube, advertising on it has become very easy. They provide a number of targeting options and several different formats.

Pinterest is another site. The way it works is that pieces of content are pinned by brands and advertisers. Marketers can create Pinterest advertisements by adding a dollar sign and the price in the description, and then link the pinned item to the official product page.

Although Instagram has no official advertisement system, creative brands can produce Instagram pictures. These pictures can be shared right alongside user-crafted content.

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