Search Engine Optimization, or SEO, has grown in importance over the past decade. For businesses, possessing the ability to be easily found in search engines is gold, and with the help of SEO, their website has the possibility of being on the first page in search engines. So, how did this all begin? Here’s a quick look at how SEO has changed over the years.
With the introduction of the World Wide Web and internet to the public, businesses saw a need in getting people to visit their website. Website optimization was quite simple then; all that a webmaster needed to do was submit the URL to the different search engines, and a “spider” would crawl the pages and index them.
However, as the popularity of the internet grew, there needed to be a new way to beat out competitors’ website. Content became key! Having adequate, yet relevant information on the website was important. This included wisely choosing keyword that will appear on the website. Other techniques include adding meta tags into the HTML code, creating sitemaps, optimizing site speed, and even utilizing social media websites.
SEO techniques and efforts have grown over the years, and business should stay on top of the changes to ensure their websites remain relevant in search engine results.