Mobile Advertising: A Top Advertising Trend

In this age of technology, it is no surprise that mobile advertising is one of the top advertising trends. Most people have a smart phone or a tablet, and spend most of their time looking at it. Many of the mobile ads are video based. For example, Facebook and Snapchat ads have a combined 6 billion video viewers a day. App marketers have a variety of options to test, track and refine their campaigns. These ads can be adjusted for less than it costs to redesign a billboard or poster. Also, multiple versions of the same ad can run simultaneously. You can also measure the results with real time data if you use the right tools.

Ideas for Building Brand Awareness

The goal of brand awareness is to make your brand so well-known it replaces generic terms for similar products. Even if you don’t achieve this, you should try hard to make your brand known. This is not a very easy thing to do, but there are simple things that can help a lot.

Local partnership can help because you can partner with other local businesses. You can hold joint seminars or festivals and have your brand plastered all over. Car wraps are customized designs that cover an entire car. They attract attention allowing people to become more familiar with your brand.

Everyone loves free stuff, so you should try doing some freebies. Put your brand name on pens, Frisbees, etc. and give them away.

Other Popular Advertising Sites

Besides the obvious Facebook, Twitter, and WordPress, there are other popular websites that people use to advertise. These ads can be just as effective as other online ads since these sites are frequented by different kinds of people.

YouTube is a video site that people use all the time for tons of different videos. Since Google has taken ownership of YouTube, advertising on it has become very easy. They provide a number of targeting options and several different formats.

Pinterest is another site. The way it works is that pieces of content are pinned by brands and advertisers. Marketers can create Pinterest advertisements by adding a dollar sign and the price in the description, and then link the pinned item to the official product page.

Although Instagram has no official advertisement system, creative brands can produce Instagram pictures. These pictures can be shared right alongside user-crafted content.

..And Even More Online Ads

The world of online advertising has many ways in which you can spread the word about your services. Aside from the previous types of ads previously mentioned, there are plenty more you can use.

One of these is mobile ads. They appear on any mobile device, such as smartphones and tablets. Many websites and apps offer unique mobile ad options.

In game ads exist within computer or video games. An example might be a billboard appearing in sport games advertising something specific. They can also include brand names products such as guns, cars, and clothing.

Lastly, email ads are advertisements sent to users via web mail. They can be used to notify subscribers about discounts, promotions, and new features.

Different Types of Social Media Ads

Social media is a great place to have your advertisements. Besides having a page dedicated to your business, you can also advertise it on a person’s newsfeed. Facebook is one place where ads are constantly seen. They have different types, such as the marketplace ads, which appear in the side columns. These have a headline, a copy, and an image. There are also promoted post where an advertiser pays a flat rate to promote a post that is on their business Facebook page.

Twitter ads are basically paid boosts that brands use to promote a hashtag or extend the reach of their tweets. Tumblr ads can come in the Tumblr radar which allows the advertisers to be featured in an area where Tumblr highlights unique content. They can also come in sponsored web post ads which is Tumblr content created by advertisers that appear in the users’ main dashboard feed.

Using the Internet Thoroughly

The internet provides dozens of means to get your business on the road. It is essential that you utilize a number of websites and software so that your business can grow.

While sites like Facebook and Twitter do provide a lot of exposure, they aren’t the only sites available for use. There are blogging sites where you are able to write more information about your services. There are also sites that focus mainly on pictures so it is easy to post picture of your goods.

There are also apps that use the internet, making it available to connect with those online. These apps may be primarily for communication but can also be used for advertising, like Snapchat. These are only a few more popular ways of using the internet but can really increase the number of customers you have.

Social Media: A Great and Affordable Advertisement Solution

Granted, letting people know about your business isn’t always easy. Banners and flyers hardly do the job since they are easily ignored and sometimes found annoying. Television and radio commercials are extremely helpful but they can be very expensive and not affordable to small business owners. So then the only alternative to turn to is the internet.

It is much cheaper than commercials and easier to spread than flyers. Social media sites are free to use and there are tons of people to share and like, spreading the word even further. Websites are easily found with the help of search engines. Attract more customers by taking your advertisements to the web.

The Importance of Logo Designs

As small as it seems, your logo can attract people to your website and eventually to your business. There are a few thoughts that must go into making an excellent logo.

The first is to be unique, so as to stand out, and creative, so that you can catch the eye of the consumers. Secondly, create an image that really represents the brand well. Along with that image is the color. Every color represents something, for example red says energetic, bold, and sexy, while blue says tranquil, professional, and trustworthy.

If your company has a unique name, then you can possibly use a logotype. This is basically using the name of the company as the logo and not having to put a certain image. When considering this, avoid using gimmicky fonts and utilize negative space.

Lastly, you want your logo to be simple and quirky (perhaps a small twist), rather than having someone try to analyze it.

The Benefits of PPC

Online marketing’s main goal is to bring more traffic to your website. PPC is a popular tool used to help achieve this goal. PPC stands for Pay-Per-Click and it has a simple concept: by the use of keywords, more people will find your website. When they search for a specific keyword, your ad appears next to search results in sponsored links.

This is an effective way to increase your sales by projecting your ads directly to your target audience. Not only is PPC budget friendly – since you only pay when a user clicks your link – but you will also have a higher ranking on search engines. Soon you will find that PPC is a ideal way of advertising.

Social Networks: Advertising of a Budget

Small businesses often have limited budgets. Therefore, social networks are the best place for them to advertise. Social network sites are a cost-effective way of getting the word out about your company. Apart from being cheaper than other means of advertising, it is a good way of keeping track of what your customers are saying about your business. Save money and improve your service by using social network sites to advertise.